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4 Tools for Better Agency-Client Collaboration

Mashable - 1 uur 16 min geleden


This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

The most effective consultant/client relationships tend to morph into partnerships, in which the consultant is truly an extension of the internal team. However, elevating a relationship from “vendor” status to a meaningful collaboration isn’t always as easy as it sounds. Thankfully, there are some handy tools available that can help you establish an effective team.

1. IM-ing for Business

If you’re using GChat, AOL or another instant-messaging service, it might be time to consider one of the “IM-ing for business” tools, such as Hipchat, Yammer or Chatter (part of Salesforce).

These services are particularly helpful for teams in distributed locations and/or working on multiple projects. Companies can create “rooms” in Hipchat, or “Groups” in Yammer, for various projects, departments or areas of focus, with privacy settings determining who can access the room. Only want to give certain people in the company access to product development details? Make that a private room. Want a room where anyone can offer suggestions? That’s doable, too.

By “@mentioning” someone in a discussion, it’s easy to pull the right people into a conversation. Supporting real-time collaboration and faster response times, users can be notified when they’re mentioned in a comment. Conversation histories are available and searchable, making it easy for people to get up to speed. The services are also available via desktop, mobile web and phone apps.

According to brand strategist Nick Westergaard, the opportunity to be “brought inside” a company is extremely valuable: “Chatter and Chatter groups provide a great way to feel in-sync despite unshared geography,” he explains. “Whether it’s sharing simple casual updates (“Jane’s leaving early,” “Cold out there today!”), or having the online equivalent of a quick 15-minute stand-up meeting, it offers a simple way to build a closer connection on a day-to-day basis. That’s invaluable in our business.”

2. Thinkfuse: Removing Status Quo from Status Reports

Thinkfuse adds a collaborative group element to status reports. You may ask why you need another service if you’re already emailing status reports. The answer is that it’s not just about reporting specific tasks and to-do items to a small group of people. With Thinkfuse, status updates become another point for collaboration. Reports are sent to a larger group of people, giving everyone (or a specific cross-section) of people in the company an update. It helps to understand what everyone else is working on, identify opportunities to improve efficiencies or work together, and see how each person is part of the bigger picture. Thinkfuse lets managers create report templates, send due-date reminders and collect feedback and comments in one location, without having to worry about whether the right people are CCd on an email.

3. Basecamp: Collaboration and Teamwork

As a project management software service, Basecamp puts the emphasis on collaboration and communication in addition to getting tasks done. The dashboard provides an overview; project files are housed in one central location and deadlines are trackable on the master project calendar. Within the service, users can create benchmarks and milestones to ladder up to a larger project deadline.

Big Red Rooster, an interactive and creative agency, uses the Basecamp to share files and status updates with clients. Additionally, “Hosting the files in one location avoids confusion and ensures version control among all partners,” says Rebecca O’Dell, Big Red Rooster’s communication coordinator.

4. Facebook Groups: Collaboration at No Cost

If you’re looking for a free collaboration tool — on a familiar platform — Facebook Groups can fill the need. Jason Falls has used Facebook Groups on multiple projects, including coordinating a team of writers for his blog, SocialMediaExplorer.com.

“I use Facebook Groups to communicate and have group discussions with my team of 12 blog authors. The group helps us stay connected and aware of what each other might be working on, thinking and the like,” Falls says. “I hate email threads and back-and-forth in the inbox. Threaded discussions in a group takes that annoyance away.”

Facebook Groups can be open, closed or secret. The latter two are preferred for internal communication, as it makes it easier for team members to be added and request to join the group.

Collaboration Improves Efficiencies

As PR consultant Shonali Burke discovered, Facebook Groups created an additional layer of accountability with clients. For example, Burke established a Facebook Group to facilitate communication between “champions” for a non-profit project she was leading.

“Having our client as part of our group showed her in real-time how we were working and communicating with the champions. It added to the effectiveness of our ‘offline’ communications, such as weekly calls, since we wouldn’t have to go over items we’d already discussed in the group to any great extent,” she says. “And it added transparency to our work, which is always a good thing.”

Put another way, increased collaboration improves efficiencies, meaning agencies can spend less time revising drafts and more time implementing. As Westergaard notes, “We share drafts and concepts and are able to dramatically cut down on notes and iterations, as it’s easier to get on the same page faster.”

What collaboration tools are you using to improve communication between your company and its consultants?

More Small Business Resources From OPEN Forum:

- Pinterest for Brands: 5 Hot Tips
- Social Learning Trends to Watch in 2012
- 6 Things to Know Before Starting a Business

Image courtesy of iStockphoto, lisegagne

More About: collaboration, communication, coworking, features, mashable, open forum, Small Business


Skype Integration Tops List Of Windows Phone 8 Rumors

Readwriteweb - 3 uur 57 min geleden

Microsoft could unveil a stand-alone Skype application for Windows Phone as soon as this month's Mobile Phone Congress, and Skype is expected to be standard on the mobile operating system when the company launches Windows Phone 8.

Skype was acquired by Microsoft in 2011 and a Skype client for Windows Phone had been promised by the end of last year. So far, Microsoft and its Skype unit have been quiet about the integration, but the Verge is reporting that company employees can now download a test version of Skype from the Windows Phone Marketplace.

Meanwhile, an internal Microsoft video that had been intended for executives at Nokia, is fueling more speculation about what features will be added to Windows Phone 8. Known by the codename Apollo, Windows Phone 8 is expected to be released sometime after the release of the Tango operating system, which is also expected at the Mobile Phone Congress.

Sponsor

The video, obtained by the smartphone review site PocketNow, will have better integration with Microsoft desktop clients which should allow developers to reuse much of their code. While Windows Phone has been mostly lauded by crtics, a chief complaint has been a lack of apps.

Windows Phone 8 is also being upgraded to work on a wider range of hardware, and will include support for NFC radios.

Microsoft also said it expects 100,000 apps to be available for Windows Phone by the time Apollo is launched, which is currently rumored to be sometime in the fourth quarter.

"Overall, we're looking at a lot of changes and additions here, all of which seem designed to either bring Windows Phone in line with other platforms, feature-wise, or make it more closely identical to the desktop version of Windows," Evan Blass wrote on PocketNow. "It's probably safe to say that the jump from Mango/Tango to Apollo will be nearly as significant as the transition from Windows Mobile to Windows Phone, and this preview certainly gives us a lot to look forward to."

Discuss


Brikki: Crowdsourcing voor kinderen

Frankwatching - 6 uur 27 min geleden

Brikki is een nieuw tekenfiguur voor kinderen, maar dan helemaal van deze tijd: sociaal, en gebaseerd op crowdsourcing en creative commons. Ingmar de Lange vertelt over de site en de app van Brikki. Lees meer

De huizenmarkt en social media: een klein onderzoek

Frankwatching - 8 uur 27 min geleden

Het verkopen van je huis is tegenwoordig niet eenvoudig. Niet zelden hoor je over een vriend, familielid of kennis die zijn of haar huis maar niet verkocht krijgt. Ook een collega van Bastiaan Berends (medewerker PXL) had dit probleem. Een aantal van zijn collega’s besloot daarom om samen te onderzoeken in hoeverre social media kunnen bijdragen aan het vinden van een koper voor je huis. Ik besloot op mijn beurt om hen te volgen in hun zoektocht. Lees meer

Giants Website Prematurely Reveals Super Bowl Winner [PIC]

Mashable - 16 uur 5 min geleden


The New York Giants official website accidentally announced the winner of Super Bowl XLVI more than 24 hours before Sunday’s big game even started, by the look of images floating around the web.

The error was immortalized Saturday in this TwitPic screenshot (above), which Jeff Frias posted to Twitter. No signs of the mistake are left on the team’s site other than a reported link that leads to the image below:

The Giants have yet to publicly confirm whether this whammy is real or the handy-work of a prankster.

While online blunders have cost people their jobs in the past, this misstep — if real — shows that the Giants organization is unsurprisingly ready to financially capitalize on a possible win.

The tweeted image displays championship garb traditionally sold after national sporting contests. Giants quarterback Eli Manning and three other players are cropped into the image along with the Super Bowl’s most-coveted prize, the Vince Lombardi Trophy. The image is emblazoned with these words in all caps: “The Giants are Super Bowl champions!”

SEE ALSO: Super Bowl 2012 By the Numbers | How to Watch the Super Bowl Online

The Feb. 5 broadcast of the Giants vs. New England Patriots game kicks off at Indianapolis Lucas Oil Stadium at 6:30 p.m. ET and will be followed by many post-game breakdowns of the games and commercials. One Super Bowl post-game analysis will occur within an NBC-backed Google+ Hangout. Participants will dissect the commercials, which this year cost $3.5 million each.

Did you notice the premature winner’s announcement before it was taken down? Sound off below.

BONUS: 10 Athlete Gaffes Aided by Social Media

Online whammies in the sports world are not uncommon. Here are a few recent memorable digital mistakes.


Cappie Pondexter


After a tsunami devastated Japan this March, Cappie Pondexter of the WNBA's New York Liberty tweeted, "What if God was tired of the way they treated their own people in there own country! Idk guys he makes no mistakes." Later she continued hypothesizing with this tweet: "u just never knw! They did pearl harbor so you can't expect anything less." Predictably, Pondexter's tweets sparked a strong backlash, and she eventually took to Twitter again, this time to apologize (left).

Click here to view this gallery.

More About: Entertainment, football, sports, Super Bowl, trending


29 Meme-Inspired Movie Posters [PICS]

Mashable - 17 uur 7 min geleden


If Internet memes were turned into movies, their promotional posters might resemble the designs London-based Stefan van Zoggel conjured up.

“I took the context of the usually short-lived internet memes and virals, and translated that to simple film poster designs,” says van Zoggel on his Meme Movie Posters blog.

He has designed 29 meme-inspired posters so far. Below, you’ll find posters about Rebecca Black’s “Friday,” planking, Nyan Cat, Double Rainbow, Keyboard Cat, Shake Weight and a slew of other memes.

SEE ALSO: 10 Best Memes of 2011 | Hey Girl, Here Are Foursquare Ryan Gosling Memes

Which designs are your favorite of the bunch? Which new memes should inspire his future designs?

I would like to see movie posters about the Occupy Wall Street movement’s Casually Pepper Spray Everything Cop, NFL quarterback Tim Tebow‘s Tebowing and Republican presidential candidate Rick Santorum’s sweater vests.


Meme Movie Posters


Click here to view this gallery.

More About: art, memes, Movies, trending

For more Entertainment coverage:

  • Follow Mashable Entertainment on Twitter
  • Become a Fan on Facebook
  • Subscribe to the Entertainment channel
  • Download our free apps for Android, Mac, iPhone and iPad


Top 10 Twitter Pics of the Week [PICS]

Mashable - 17 uur 23 min geleden

1. Feb Photo a Day


Blogger @fatmumslim (4500+ followers) started the #febphotoaday trend on Twitter by creating a "photo challenge" where Twitter users share a picture on every day in February, displaying the subjects mentioned on this image. She did the same thing in January, when #janphotoaday was trending throughout the month.

Click here to view this gallery.

We’ve sifted through tens of millions of pictures posted on Twitter during the week and narrowed them down to the 10 most popular, and here they are.

Using a special algorithm developed by our partners/wizards at social media search engine Skylines, we’ve taken the most popular hash tags and found the most widely shared pictures within.

There weren’t a tremendous amount of big events going on this week, so our astute curators made a special effort to take the most amusing and interesting pictures and subjects that resided in the top 100. Even so, there were slim pickings this week. C’mon Twitter users, you can do better than that — share some blockbuster pics next week!

If you’d like to know more about the selection process, see the full results from Skylines.

If you missed them, here are last week’s Top 10 Twitter Pics.

More About: Skylines, Top 10 Twitter Pics, trending, Twitter

For more Social Media coverage:

  • Follow Mashable Social Media on Twitter
  • Become a Fan on Facebook
  • Subscribe to the Social Media channel
  • Download our free apps for Android, Mac, iPhone and iPad


2012 Grammys Embrace Digital, Mobile and Social Media

Mashable - za, 04/02/2012 - 23:39


The 54th Grammy Awards ceremony is only eight days away and the Recording Academy is kicking off the next phase of its digital and social campaign. Under the heading of “We Are Music” the Academy and its partners are harnessing the power of social, mobile and digital to make the award show more modern than ever.

The Recording Academy made the decision to invest in social and digital media several years ago (you can read Mashable’s past coverage of the 2010 and 2011 campaigns) and the organization and its awards show are now seeing the dividends. Big time. The latest trends in social TV and second screen experiences are in direct alignment with the road Grammy has been traveling for years.

We spoke with Evan Greene, Chief Marketing Officer of the Recording Academy, and he told us the strategy around the 2012 Grammys was to put mobile and digital at the forefront of the project. That means the campaign and the show itself were designed with the digital and mobile attributes in mind from its inception, not tacked on at the end. As someone who has been beating the drum of making social and digital a part of the creation process from beginning to end, this is great to see.

Grammy Live and the Second Screen

As in years past, the cornerstone of the digital Grammy experience is around Grammy Live. Grammy Live is a three-day webcast of special Grammy events, red carpets and parties, designed to bring fans behind the scenes and close to all the action.

Although CBS (Grammy’s broadcasting partner) doesn’t stream the awards themselves online, Grammy Live is available as a second screen experience during the event, giving additional insight and tidbits into what’s happening, views from the crowd and access to backstage areas.

As Peter Anton, executive producer of Grammy Live pointed out in our conversation, Grammy Live was actually the first major second screen experience designed around an award show — and this was before the iPad!

Of course, now that the iPad is here, it makes sense to extend the Grammy Live experience to other devices. In addition to viewing the experience at Grammy.com, users can also interact with the experience in the Grammy Live app for iOS [iTunes link].

This year, Greene told us, the Recording Academy worked hard to make the Grammy Live app a perfect extension of the website itself. CBS was also heavily involved this year, both in helping craft the app and in giving Grammy Live official on-air callouts and integration.

Not only does the Grammy Live app give users access to the photos, videos and articles available at Grammy.com, it also features Grammy trivia, the ability to guess who will win at the 54th Grammy Awards and the ability to listen to a streaming radio station of Grammy nominees. One of my favorite features of the app is that it also includes a database of past winners, as well as nominees for the 2012 awards. During the show on Feb. 12, those listings will be updated in real time.

The app also lets users browse tweets from various Grammy accounts and hashtags, and of course, access the full Grammy Awards experience before and during the show itself. The app is optimized for iPhone and iPad, and is one of the best apps we’ve seen for an awards show.

The Campaign: We Are Music

For the fifth consecutive year, the Recording Academy teamed up with TBWA\Chiat\Day Los Angeles for the awards show campaign. The team created a robust campaign with print, outdoor, digital, mobile and television components centered around the theme of “We Are Music.”

The genesis of the campaign was formed around the emotions and social experiences that music brings out in us all. The agency TBWA\Chiat\Day wanted to capture the way music moves us as humans and wanted a way to help visualize that emotive experience.

TBWA\Chiat\Day always likes to push the technical boundaries in the digital aspects of its campaigns, and this year was no different. The centerpiece is a microsite that lives at Wearemusic.grammy.com. This site was developed using cutting-edge web technologies (in this case, Flash 11 Stage 3D) to create robust real-time 3D visualizations that are modified based on what music is playing in the background.

Users can select their own mix of songs (powered using Rdio‘s library API) and add in their own photographs to create their own unique visualizations. Users can then share these visualizations with others using Facebook or Twitter. The effect is insanely cool and I encourage you all to visit the site and see it for yourself.

Creating a robust and cutting-edge desktop experience was important, but the agency also wanted to have a powerful mobile component. Enter the We Are Music iPhone app [iTunes link]. This app helps bring the visualized experience to mobile devices.

In the mobile app, a user’s own music library is used to power the visualizations. Users can also provide their own photos or take one within the app. The app then creates customized experiences based on the music, and also uses the camera flash on the iPhone 4 and 4S to create special pulsing experiences (you can shut this off if you don’t like it). Up to 15 users on the same WiFi or Bluetooth network can even share their experiences with one another.

It’s a super cool app and again, it’s cutting edge. The technology team relied on some of the newest features in iOS 5 to take advantage of these tools. What I like about this app — as with the Music Mapper from the 53rd Grammy Awards, is that the app and microsite can still be enticing and fun even outside the context of the awards show.

The TV spots TBWA/Chiat/Day crafted around the campaign have already made the rounds on YouTube. The Grammy artists profiled in this campaign include Adele, Foo Fighters and Bon Iver. All the spots have style, but the ad with Skrillex is notable because they outfitted the artist in a motion-capture suit to get the liquid movement effect.

Check it out:

Staying Social

Of course, no modern digital campaign strategy would be complete without a big focus on social media. For the 54th Grammy Awards, the Recording Academy is putting Grammy everywhere and engaging with the community of music fans across social platforms.

In addition to the Grammys Facebook Page @TheGrammys Twitter account, the Grammys are also active on:

  • Instagram — Photo contests were held for the first month of the campaign
  • Tumblr — The Grammy team held a contest asking users to blog about what artists have influenced them.
  • Foursquare — This profile includes historical tips about venues that have hosted the Grammys as well as locations of studios where Grammy Winning albums were recorded.
  • GetGlue — GetGlue is offering exclusive stickers not just for checking into the awards, but for checking in to the artists nominated for the Big Four awards.
  • YouTube
  • Google+

What made me really excited, however, was to see how The Grammys embraced digital music services. Grammy and Pepsi teamed up to create a custom Pandora station that includes Best New Artist videos and Grammy winners and nominees in 12 different genres. Next week, Grammy will also roll out its official Grammy Spotify app that will let users listen to all past Grammy winners in four major categories. The Spotify app will get more categories in the months ahead.

What this strong commitment says to us is that the Grammy Awards aren’t playing around with social, the team gets it.

Mashable will be at the Grammy Awards live on Feb. 12, 2012 and covering the digital action from the ground. Let us know what you think of the digital campaign for the 54th Grammy Awards in the comments.

More About: 54th Grammy Awards, apps, grammy awards, grammys


Super Bowl 2012 By the Numbers

Mashable - za, 04/02/2012 - 22:41


Super Bowl 2012 is blitzing us like a crazed linebacker, coming up in a matter of hours, and the numbers are stacking up quickly. It’s a weekend of superlatives, with astonishing numbers swirling around those brave warriors on the field.

In the Super Bowl, everything is larger than life. Instead of a dozen TV cameras for normal football game broadcasts, NBC rolls out 57 cameras. Instead of betting a couple of bucks on the game, people bet hundreds. And instead of eating a couple of chicken wings, an entire nation gangs up to eat 1.25 billion of them in one day.

Want more? We have numbers — a long list of them, taking into account the technology of the big game, the behavior of a nation and the world during the contest, the security necessary to keep everyone safe, the enormous amounts of money changing hands and lots more.

So sit back and prepare yourself for a gigantic triviafest, giving you plenty of ammunition to be the Super Bowl know-it-all when the game starts at 6:30 p.m. ET on Sunday. Warning: Recite these numbers at your own risk.

  • $10 billion: to be gambled on Super Bowl XLVI internationally, expected to be the most bet-upon game in Super Bowl history, according to ESPN
  • 1.25 billion: chicken wings eaten Super Bowl weekend
  • $720 million: construction cost of the Indianapolis Lucas Oil Stadium, built in hopes of hosting a Super Bowl
  • 111 million: last year’s average U.S. TV audience, the largest in U.S. TV history. It could hit 113 million viewers this year, according to an unscientific poll by MediaLife
  • $4 million: price of the most-expensive advertisement, according to Reuters
  • $3.5 million: for a 30-second ad, on average, up from $3 million last year
  • 68,000: number of seats in Lucas Oil Stadium for Super Bowl XLVI
  • $3,985: Average price paid for one Super Bowl 2012 ticket
  • 3,000: hours of video content to be acquired, encoded and transported by NBC
  • 475: crew members NBC will employ for the pre-game and game productions
  • 180: countries and territories in which Super Bowl XLVI will air
  • 77%: accuracy of the stock market predictor that if the NFC team (Giants) wins the Super Bowl, the market will rise for the year, or drop if the AFC team (Patriots) wins
  • 75: cameras installed in Indianapolis in and around Lucas Oil Stadium for Super Bowl security, according to Public Intelligence
  • 70: national network ads NBC will air around this year’s game, sold out shortly after Thanksgiving weekend, according to Reuters
  • 60: miles of cable for NBC’s cameras and microphones
  • 57: cameras NBC will deploy for the broadcast, including the pre- and post-game shows
  • 50%: price rise of a Super Bowl commercial in the last 10 years
  • 47%: of Super Bowl viewers will check their smartphones up to 10 times or more during the game, according to a survey by Velti.
  • 46: It’s the 46th Super Bowl (XLVI)
  • 40: cameras NBC will devote to game coverage
  • 29: Trucks and trailers NBC will use for the broadcast
  • 25: languages spoken on the international broadcasts
  • 12: number of Super Bowl appearances for Giants and Patriots combined
  • 6: channels of DTS Neural Surround 5.1 technology integrated into the HD broadcast
  • 5: Super Bowls for New England coach Bill Belichick and QB Tom Brady
  • 4: Hi-Motion II super ultra-motion cameras, shooting at 1000fps at a resolution of 1080p
  • 3: $0.03 — average cost to advertisers per viewer for 30 seconds of ad time during the Super Bowl
  • 2: dimensions — broadcast will be in 2D HDTV, no 3D HDTV broadcast this year.
  • 1: winner. Will it be the Patriots or the Giants?

More About: Super Bowl, Super Bowl 2012, Super Bowl XLVI, trending, TV, Video


35 New Digital Media Resources You May Have Missed

Mashable - za, 04/02/2012 - 22:00


Were you too busy this week to read everything on Mashable? Maybe you’ve been planning your Super Bowl party, or maybe you were figuring out how to buy a piece of Facebook (don’t get your hopes up). For whatever reason you missed our digital media resources this week, don’t worry — we’ve got you covered with our weekly features roundup.

Take a look at what you missed: We have a list of users rocking Pinterest, a rundown of the presidential candidates’ stances on tech issues and tips for what to do if your website gets hacked. You’ll find YouTube‘s most-shared ads for January, unique urban farming projects and ways to update your Facebook Timeline without annoying all of your friends. We even have a real-life Facebook wall at our New York headquarters!

Take this weekend to relax, watch some football and use this list to catch up on our best resources in no time.

Editor’s Picks
  • Digital Marketing: 7 Tips for Generating Fresh Ideas
    Interested in sparking some creativity? Here are some tips to get your ideas flowing.
  • The Future of Food: 11 Unique Urban Farming Projects
    Cities around the world are becoming hot beds for urban farming. We look at some compelling ideas in Japan, the UK and the U.S., from personal projects to multimillion dollar innovations.
  • What Are the Presidential Candidates’ Stances on Important Tech Issues?
    Mashable took a look at the five remaining 2012 presidential candidates for president to find out where they stand on important technology issues.
  • Mashable’s Real-Life Facebook Wall is Here
    Mashable‘s real-life Facebook wall can now be seen in our New York City headquarters.
  • Facebook IPO: The Complete Guide
    Does the complexity of Facebook’s IPO filing have you down? Look no further than our comprehensive guide to the big event.
Social Media
  • 21 Must-Follow Pinterest Users
    Scoot through our gallery to discover some of the most popular curators on Pinterest, the hottest social circuit on the web today.
  • 10 Hysterical Political Parodies on Twitter
    There are countless parody accounts on Twitter, but the most entertaining may be the political parodies of public officials around the world.
  • Meme Machine: Top 5 Viral Hits of the Week
    Here are the top 5 Meme Machine hits, looking at the five most hilarious viral topics spreading across the web this week.
  • How to See When Someone Unfriends You on Facebook
    Would you like to know when someone “unfriends” you on Facebook? We’ve found a tool to help.
  • How to Fill Out Facebook Timeline Without Annoying Your Friends
    Some users don’t want to broadcast every life event they add to their new Timeline. Here are some tips for quietly completing your profile without annoying your social network.
  • Top Twitter Photos from the 2012 Presidential Campaign
    Republican Presidential candidates have documented their journeys to the Florida primary with photos posted on Twitter and Instagram.
  • 20 TV Shows With the Most Social Media Buzz This Week [CHART]
    Which TV shows generated the most buzz on social networks this week?
  • 10 Giant Things Less Valuable Than Facebook
    Facebook is now valued at $100 billion. What else in the world is worth that kind of money? We found 10 incredible examples.
  • 10 Pro Tips for Writers Using Social Media
    Six well-known writers, who are experts in personal branding, share how to use social media to push yourself forward in the writing industry.
  • How to Get a Pinterest Invite
    Here are some tips for getting a Pinterest invite. We’re offering to give away some of our own, too.
  • How Higher Education Uses Social Media [INFOGRAPHIC]
    As social media becomes more integral to students’ lives, educational institutions are finally catching on, and catching up. Here’s how colleges and universities are leveraging social in the classroom and the recruiting office.
  • 7 Tips for Planning a Wedding on Pinterest
    Here are 7 simple but effective tips for planing a wedding on Pinterest, from which boards to create and whom to follow, to leveraging your findings while you shop.

For more social media news and resources, you can follow Mashable‘s social media channel on Twitter and become a fan on Facebook.

Business & Marketing
  • How To Avoid Hiring The Wrong Person For Your Startup
    Looking to fill a gap in your startup team? Make sure you’re not hiring the wrong person with these five quick tips.
  • 5 Privacy Tips for Location-Based Services
    LBS-based businesses that want to avoid becoming future legal or media targets need to identify appropriate privacy updates.
  • 6 Ways to Give Your App a Leg Up on the Competition
    How can you ensure your app gets time in the spotlight and the attention it deserves? Try these six tips.
  • 4 Sales Tips for Enterprise Software Startups
    If your startup sells enterprise software, today’s environment can be tough. Try these four tips to learn from and acquire more customers.
  • YouTube’s 20 Most-Shared Ads in January [VIDEOS]
    From last year’s Super Bowl to the upcoming big game, here are the 20 most-shared ads from January, 2012.
  • How to Make Your Company More Social
    Take advantage of the opportunity to foster your company’s social media skills and community in general. Learn how to get everyone on board.
  • What to Do When Your Website Gets Hacked
    Every organization is now in the business of protecting its own data. If you are targeted by hackers, there are a few steps you can take the mitigate the damage.
  • Facebook IPO: How Will the Social Network Be Affected? [POLL]
    After the $5 billion Facebook IPO, we want to know how you think the social network will be affected.
  • Why Context Is King in the Future of Digital Marketing
    Digital marketers must pay attention to the context in which they are reaching consumers if they have any hope of keeping up in the digital ad age.

For more business news and resources, you can follow Mashable‘s business channel on Twitter and become a fan on Facebook.

Tech & Mobile
  • 4 Inspiring Examples of Digital Storytelling
    Today’s artists are creating interactive, multimedia experiences where the audience can actively reshape the stories themselves.
  • 10 Tips and Tricks for the Facebook iPhone App
    Try these 10 handy hints to become fluent on the Facebook iPhone app.
  • The 10 Most Blatant Design Ripoffs in Social Media
    In social media, original web design is hard to come by, but some sites are bigger copycats than others. Here are the 10 worst offenders.
  • How to Prepare Your Social Game for Massive Growth
    Social games, especially those on Facebook, can grow like wildfire. Make sure your data architecture is prepared for the traffic surge.
  • iPhone 4 Voice Control: Commands, Tips and Tricks
    The iPhone’s “Voice Control” functionality is a useful tool if you know how to use it correctly. Here are some best practices.
  • 8 Things You Should Know Before Building a Mobile App
    Here’s (almost) everything you need to know before you get started on your own app — and what I wish I knew before I got into the game.
  • Tablet History: 14 Devices That Laid the Groundwork for the iPad
    For many people, Apple’s iPad is a magical device that appeared out of thin air. The iPad, however, is the culmination of decades of advancements in a variety of technologies.
  • 5 iPhone Twitter Apps that Do More Than Just Tweet
    Learn how you can expand your Twitter capabilities using these handy iPhone apps.
  • How Tech Can Prepare You for Extreme Weather
    Learn how to use mobile technology and social networking to prepare for and cope with unusual weather events.

For more tech news and resources, you can follow Mashable‘s tech channel on Twitter and become a fan on Facebook.

Image courtesy of iStockphoto, johnwoodcock.

More About: Business, COMMUNICATIONS, Features Week In Review, Social Media, Tech


Top 10 Tech This Week [PICS]

Mashable - za, 04/02/2012 - 21:33

1. Self-Guided Bullet


This formidable projectile is more like a micro-mini missile than a bullet. Developed by defense lab Sandia, its self-guidance system lets the four-inch projectile nail a target a mile away.

It doesn't spin like conventional bullets, because it has fins that make it fly just like a tiny smart bomb. The weirdest part? The farther away its target is, the more accurate it gets.

Still under development, it's not available yet, but when it is, just hope you're not on the wrong end of such a guided missile.

[via The Verge and Sandia Labs]

Click here to view this gallery.

It’s been an unusual week in the tech world, yielding gadgetry and innovations that are surprising and altogether unexpected. Here are the top 10 we found.

The theme we kept running into in our journey into the techosphere this week was wish fulfillment. We’ve been wishing for a self-refrigerating can for decades; we’ve hoped for a waterproof iPhone, smoother slow-motion on football games, and a high-quality video editing system we could use on a tablet.

SEE ALSO: Previous editions of Top 10 Tech This Week

Beyond those items, we found lots more. And then, after quenching our thirst for certain conveniences and innovations, we figured it wouldn’t hurt to toss in a couple of superlatives, giving you a gigantic contrast between the tiniest self-propelled vehicle we’ve ever seen and the most gigantic diesel engine we’ve ever imagined. It’s a study of contrasts, indeed.

Come along with us on a journey from the sublime to the ridiculous, as we lay down a gallery of Top 10 Tech This Week.

Here’s last week’s Top 10 Tech.

More About: iphone, Nokia, Top 10 Tech


Facebook Turns 8, And Together We’ve Grown

Mashable - za, 04/02/2012 - 20:40

I’ve been on Facebook for 2,561 days, having joined during the first year of its existence and my first year of college.

As the world’s largest social network turns 8 years old today, millions of people will reflect on the impact Facebook has had on their lives, however big or small that impact may be.

My Facebook experience mirrors yours in many facets.

We’ve changed our relationship statuses, sometimes more than we can remember. We’ve flipped through our tagged photos, every once in awhile untagging the ones we now deem unfavorable. We’ve seen friends’ last names change, with their marriages followed by offspring. We’ve said goodbye to fellow Facebook users, our friends whose Walls — and now Timelines — have become digital memorials. We cried. We smiled. We tell our stories.

Just shy of its second birthday on Feb. 4, 2005, Facebook saw me register for an account on Jan. 30.

Back then, Facebook was only for college students. I was 18, living in a dorm at the University of Nebraska in Lincoln. I didn’t own a computer or a laptop, and smartphones as we know them today didn’t exist, so I accessed Facebook on campus computers.

Facebook became a hobby, something I would check every so often and not every day like I do now. But as more faces jumped onto the service — first high school students, then anyone over 13, then my mom (Hi Mom, I hope you “Like” this story!) — I began to rely on it more. I replaced my physical scrapbooks, which I routinely updated in high school, with an online database of memories: 161 photo albums and 28 videos.

SEE ALSO: Turn Your Facebook Timeline Into a Movie

In 2006, a year after Pete Cashmore introduced the world to Mashable, Facebook unveiled Notes. I used them as my first crack at blogging. Since then, I’ve used Notes to showcase my celebrity look-a-likes in 2006, reveal some intimate thoughts about turning 21 and listening to Kelly Clarkson’s “Sober” in Milwaukee in 2007, as well as describe my encounter with a suicidal man while living in Phoenix in 2009.

Notes ignited content sharing on Facebook so much — and so early on — that media organizations began opening their eyes to the site’s potential to bring more readers to their stories. Being in journalism school, this piqued my interest immensely. Facebook capitalized on that revelation by launching a Share button just months after Notes came out. Early adopters of the feature such as The New York Times, Sports Illustrated and The Onion continue to reap the benefits of social sharing and the significant referral traffic it attracts.

A year later in 2007, early signs of Facebook trumping MySpace as the go-to social network surfaced. I never really got into MySpace, but the chatter about this topic among friends who avidly used it became frequent and intense. Again, Facebook pounced on this opportunity to dethrone MySpace as social king with a redesign, which involved ditching its trademark “Facebook Guy” logo.

That same year, the first rumblings of a possible Facebook IPO made their way into headlines. CEO Mark Zuckerberg squashed the rumors, but on Feb. 1, 2012, Facebook filed for a $5 billion IPO. Zuckerberg in 2007 wanted to focus on development, and then along came a mobile version of Facebook, specifically for iPhone.

2008 was the year Facebook unleashed its Chat feature, expanded its global reach by adding more languages, and overtook MySpace based on monthly unique visitors. For me, Facebook Chat eventually pushed aside my other instant-messaging applications. A major redesign then merged our Walls and Mini-Feeds.

Facebook rolled out Usernames in 2009, allowing us to sign up for custom URLs (here’s mine). In 2010, a new Feature called Facebook Messages let me create an @Facebook.com email address. Facebook Messages integrated my email, IM and text messages into one inbox.

Just last year, my Facebook experience began to transform tremendously. First, Facebook Chat gave us voice-calling capabilities and Skype-powered video chat. Then, I enabled the new Subscribe feature, which allowed anybody to subscribe to my personal profile and see anything I share publicly. And most notably, some of our profiles evolved into Timelines (see the changes in the gallery below).

SEE ALSO: Facebook Reveals 2011′s Most-Popular Status Trends

Somewhere in between all of those changes, I sent virtual Gifts, I Poked some of you, I cringed at the ads that first appeared in 2006, I scoured the Marketplace for any gems, and I used the apps developed within the open-source Facebook Platform.

Now it’s election year 2012, and politicians more than ever are using Facebook and other tools to grab our attention and sway our votes. If social networks could run for office, I’d vote for Facebook because of all the things I just mentioned.

Together, we’ve grown. Happy birthday, Facebook. Good luck, Zuck and the gang. Thanks for enriching my life.

What are your fondest memories of using Facebook? When did you join the social network?

BONUS: How Your Profile Has Looked Throughout the Years
2005 - The Facebook


Back in the days when The Facebook was only available to select networks, the News Feed didn't exist. Users hopped between profiles like this one.

Click here to view this gallery.

More About: Facebook, Opinion, Social Media, trending


Weekly Wrap-up: Great User Experience, Pinterest, and Corporate Blogs

Readwriteweb - za, 04/02/2012 - 20:30

Richard MacManus explores the characteristics of great user experience design. Alicia Eler explains what Pinterest is doing that Facebook should emulate. David Strom notes the decline of corporate blogging. All of this and more in the ReadWriteWeb Weekly Wrap-up.

After the jump you'll find more of this week's top news stories on some of the key topics that are shaping the Web - Location, App Stores and Real-Time Web - plus highlights from some of our six channels. Read on for more.

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5 Signs of a Great User Experience

Great user experience is the result of thoughtful design. Richard explores 5 signs of great user experience, including examples from Path, Pinterest, Rdio and Fitbit. While he explains that great user experience isn't the deciding factor for success, it plays an important role and just may help a company gain initial attention and widespread adoption.

What Pinterest is Doing That Facebook Isn't

News of Facebook's IPO had many tongues wagging this week, but Alicia Eler focused on something Pinterest is doing that Facebook isn't: impacting purchases. While Facebook has tried to make social commerce work, Pinterest is delivering traffic that results in sales. Facebook conflates the social graph with the interest graph, and Alicia says that's a mistake.

Blogging Declines Across the Inc. 500

A new study indicates the number of corporate blogs amongst the Inc. 500 has significantly dropped in the past year. Conversely, the number has stayed virtually the same for the Fortune 500. Instead, of blogging, the Inc. 500 seems to be focusing on social media sites like Facebook, Twitter and LinkedIn.

From the comments:

Lorne Pike - "I can't help but feel that any conclusions being drawn about blogging having peaked because of one year's change are very premature. We know the Inc. 500 is a volatile and ever-changing group of companies. Many of the names on the list will change from one year to the next. How many of the companies that at first glance seem to have "stopped" blogging simply weren't on the list last year?

The chart also shows that just a year ago we saw a considerable rise. Should we have concluded from that that the best days for blogging were still ahead? Blogging has many benefits, as do the other channels shown. To me, while it may be an early sign of things to come, the numbers shown here are hardly a sign that blogging is dead or dying or even has a slight cold. It's just changing, like marketing always has and always will."

More Top Posts:

Amazon S3 Reports Staggering Growth in 2011

Amazon Web Services just reported jaw-dropping growth in the number of objects stored in Amazon S3 year over year.

"As of the end of 2011, there are 762 billion (762,000,000,000) objects in Amazon S3. We process over 500,000 requests per second for these objects at peak times," AWS Evangelist Jeff Bar wrote on the company's blog tonight. The company reported 262 billion objects in storage in Q4 of 2010. More

Anti-Patterns for Technical Leaders

What's the difference between a CTO and a vice-president of engineering (VPoE)? According to Jason Hoffman and Bryan Cantrill of Joyent, the lines are blurry. At the Monki Gras conference in London on February 1st, Hoffman (CTO) and Cantrill (VPoE), shared the stage and talked about the differences in their roles. More

How To Pimp Your LinkedIn Profile

I like using Twitter. I tolerate Facebook because I have to. And I'm on Google+ because everyone says I should be.

So that has left little time to give love to my profile on LinkedIn, which is, depending on how you look at it, either the biggest niche social network or the smallest of the big, all-encompassing social networks. Some people will tell you that sooner or later, all of our networking, social and professional, will be centrally located on Facebook. More

Red Hat Quietly Joins the OpenStack Effort

Word is that Red Hat refused to sign on to OpenStack when it was announced, because it didn't like the governance model. Red Hat also has its own cloud management software projects. But the company that once dismissed OpenStack seems to be coming around. Look closely at the OpenStack community and you'll find quite a few Red Hat engineers, including some that have become core contributors to OpenStack projects. More

How Lanyrd Uses HTML5 for a Great Mobile Web App

When it comes to HTML5 mobile Web app development, a lot of developers are waiting for a blue print of success to follow before jumping into the deep end. Sure, HTML5 mobile Web apps have the potential to change the entire mobile app ecosystem, but right now native apps are a tried and true channel that developers have come to trust. It will take several prominent and successful HTML5 mobile Web apps before the rest of the ecosystem jumps on the bandwagon. More

[Infographic] Google Apps Has Some Big Paying Clients

SaaS backup provider Backupify has recently examined its own customer sample to do some demographic profiling of Google Apps users. The results are somewhat intriguing, as you can see in the infographic below. If you remove .edu domains, Google Apps still has nearly 40% of all of its seats used by businesses with more than 10,000 employees. The company surveyed their customers who have at least 30 users. More

Twitter Upgrades Will Include Analytical Tools

Twitter will unveil a series of new tools in the next few months, including sophisticated analytical tools, according to Erica Anderson, Twitter's manager for news and journalism.

Anderson said the analytical tools will better help publishers track the reach of tweets sent through the microblogging service. She made her comments Saturday at Columbia University's social media weekend in New York. More

ReadWriteWeb Channels

Enterprise

  • How Social Sharing Changes What You Drink
  • 3 Ways Social Media Can Put Enterprises at Risk
  • Pentaho Opens Up Its Big Data Tools

Mobile

  • [Study] Android Fragmentation Not as Bad as You Think
  • PhoneGap Build Support Comes to Version 1.4.0
  • Forrester Ranks Mobile Marketing Companies, Ignores the Brightest Startups

Cloud

Follow ReadWriteCloud on Twitter and join the ReadWriteCloud LinkedIn Group.

  • Amazon S3 Reports Staggering Growth in 2011
  • Red Hat Quietly Joins the OpenStack Effort
  • HP Cloud Services Goes Into Beta

Hack

Follow ReadWriteHack on Twitter.

  • Netflix' Daniel Jacobson: Letting APIs Change Everything
  • Google Releases Rosetta Stone for Dart to JavaScript
  • Lanyrd's Simon Willison on Today's Web Stack

ReadWriteWeb Community

You can find ReadWriteWeb in many places on the web, a few of which are below.

  • ReadWriteWeb on Facebook
  • ReadWriteWeb on Twitter
  • Google+
  • ReadWriteWeb on LinkedIn
Subscribe to the ReadWriteWeb Weekly Wrap-up

Want to have this wrap up delivered to you automagically? You can subscribe to the Weekly Wrap-up by RSS or by email.

Discuss


15 of the Most Popular Pictures on Pinterest

Mashable - za, 04/02/2012 - 19:48

1. Hands


Pinterest via Edris Kim.

Click here to view this gallery.

If you’re like us, you’re obsessed with Pinterest. You get excited when you find pictures you love and pin them to your online bulletin boards with a sense of pride that they are yours.

With so many photos on the two-year-old social scrapbooking site — and countless more added each day — it’s common for some to only get a handful of re-pins. Meanwhile, other images pick up so much popularity that they go virtually viral, getting pinned from one board to the next.

SEE ALSO: 7 Tips for Planning a Wedding on Pinterest | Pinterest Becomes Top Traffic Driver for Retailers [INFOGRAPHIC]

Here are 15 of some of the most popular pictures on Pinterest — all of which have raked in more than 15,000 re-pins each.

Are any of these pictures on your boards? If not, go ahead and pin them, or leave some suggestions in the comments about your favorite pins.

More About: Facebook, Photos, pinterest, Social Media, trending, Twitter

For more Dev & Design coverage:

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  • Subscribe to the Dev & Design channel
  • Download our free apps for Android, Mac, iPhone and iPad


Cartoon: Firestorm!

Readwriteweb - za, 04/02/2012 - 19:00

A while ago, I posted about one of the classic blunders in response to online criticism: deleting negative comments.

Let's add another mistake to that list: silence.

I'm not sure there's a force on earth that could have saved Susan G. Komen for the Cure from the social media firestorm that engulfed the organization this week. But lord knows their communications strategy didn't do them a lot of favors - starting with their initial silence.

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Whether the rationale is "Let's hope it blows over" or "We can't get internal consensus on a message, so let's not say anything" or "Legal suggests we shut up", silence does nothing to stop an online juggernaut from building. All it does is reinforce the impression of an organization's critics that it's out of touch with their concerns.

Back when the main communication vehicles were things like ads and news media, you could often take a good long time before pushing out a news release or sending a spokesperson out for a scrum. Not any more.

Two things can help if you find yourself in the Komen situation - especially if you need some time to gather the facts, reflect on your position and decide on your next move.

First, a crisis communication plan. Thinking about possible scenarios and developing a strategy for each one - including who responds, how and in what channel - means you don't have to do that thinking when your fight-or-flight mechanism is competing with your higher reasoning functions for attention.

And second, an honest temporizing response. Replying to people that you understand how important the issue is to them, and promising them a more complete response within a few hours or days, and then delivering on that promise with a sincere and direct reply, can give you and your colleagues the time to move beyond a reactive, defensive response to a more effective one.

What won't work is wishful thinking. Planning based on the assumption that nobody will notice what you've done - or that when they do, they'll give you the benefit of the doubt - is some of the best fuel a firestorm could ask for.

Find more fuel for your next social media firestorm at the complete Noise to Signal cartoon archive.

Discuss


3 Free iPhone Apps for Creating Your Own Stop-Motion Videos

Mashable - za, 04/02/2012 - 18:26

1. Created with the Stop-Motion Camera App

This simple short was made with the Stop-Motion Camera app. It's incredibly easy to use.

Click here to view this gallery.

Stop-motion animation used to be a complicated, time-consuming process, but the emergence of easy, automated apps make it something creative that anyone can try — for free!

We have tried and tested three simple iPhone apps, and we recommend that stop-motion animation beginners give them a go.

Take a look through our video gallery of short stop-motion animations we made using the three, free apps. Then have a read below for more information about each app.

Link us to your stop-motion creations in the comments below!


1. Stop-Motion Camera



Stop-Motion Camera is a bare bones app that is about as easy to use as it gets.

It offers only manual shutter with no frames-per-second customization, and there's no way to save a project and come back to it, but if you're a total beginner and looking for a quick and easy stop motion solution, this app could be it.

Click here to view this gallery.

More About: apple, features, gallery, iphone, iphone apps, iphotography, photography, trending, Video


Top 10 Google Chrome Plugins for Small Businesses

Mashable - za, 04/02/2012 - 17:13


This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

The Google Chrome Web Store has made it easy for anyone to stay organized, and the browser has gotten much faster, as we’ve noticed in the beta version of Chrome 17. But as the web gets bigger and stronger, so many apps and plugins are available that it’s hard to know which is the best for you.

If you’re running a business and don’t want to be bogged down by multiple PC-installed applications, there are a couple of great go-to apps that you should become familiar with to help manage your day-to-day routine. Whether you need financial management or to check your email offline, here are some great options for small businesses using Google Chrome.

Are you using the second-favorite browser? What plugins do you use to manage your business? Let us know in the comments.


1. Gmail Offline


Gmail Offline beta is built to support offline access, so you can read, respond and archive without network access. After your first start-up, Gmail Offline will automatically synchronize messages and queued actions anytime Chrome is running and an Internet connection is available.

There is also a great Google Mail Checker widget that notifies you of any messages in your toolbar.

Click here to view this gallery.

More Small Business Resources From OPEN Forum:

- Pinterest for Brands: 5 Hot Tips
- Social Learning Trends to Watch in 2012
- How Klout Found Success By Focusing On Users

More About: evernote, gmail, google chrome, google reader, Small Business, trending, tweetdeck, web browser


Super Bowl 2012: Everything You Need to Know About Watching It Online

Mashable - za, 04/02/2012 - 16:20


This year’s Super Bowl marks a digital first: The game will be the first Super Bowl that you can watch online — legally. NBC, the broadcast partner for this year’s game, is going to stream the game live.

NBC has actually been streaming some NFL games online since 2009, though never the Super Bowl. While it opens up the game to a whole new online audience, NBC sees it as a “second screen” experience — a complement to the TV broadcast rather than an alternative.

Still, streaming an event as huge the Super Bowl (last year’s broadcast had a record 111 million viewers) brings with it a whole different set of variables. What devices can you watch it on? What extras will the stream have? And most important — will it have the ads? Read on for our comprehensive guide to watching Super Bowl 2012 online.

Basics

How can I access the stream?
You can watch the Super Bowl live at NBCSports.com or at NFL.com. Both sites will have the entire thing, including pre-game coverage, which starts at 2 p.m. Eastern Time on Sunday, Feb. 5. Kickoff isn’t until 6:30 p.m.

What devices can I use to watch?
That would be any laptop or desktop PC. Importantly, phones aren’t supported, since Verizon has exclusive rights for streaming Super Bowl XLVI on mobile devices (more on that below). Tablets, including the iPad, aren’t technically mobile, though, so the stream should work on those, via the devices’ built-in web browser.

Can I access the stream from outside the U.S.?
Not legitimately, no. Canadian fans who have mobile service through Bell Canada can watch the Super Bowl live via Bell’s Mobile TV app.

Does it cost anything?
Not a penny, although if you have any kind of data plan (i.e. if you were accessing via a 3G or 4G modem), data rates would apply.

Will I be able to embed the stream on my website?
No.

The Ads

Will I be able to see the same ads as on TV?
Not quite. The actual stream will have a different ad roll than the broadcast. However, NBC will make new commercials available through an “on-demand component” of the video player immediately after they air on TV.

As in years past, Hulu and YouTube will feature every national Super Bowl spot online.

How much do advertisers spend on the online ads?
Although the broadcast ads command a whopping $3.5 million for a 30-second spot, the Web isn’t quite so lucrative. NBC says each ad for the Super Bowl XLVI stream costs somewhere between the “high six figures” to the “low seven figures.”

Where can I watch the ads after the game?
With all the sharing that’s bound to happen on Facebook, Twitter et al., where won’t you? For comprehensive aggregating, though, you should check out YouTube’s Ad Blitz and Hulu’s AdZone. Additionally, NBC is hosting a Google+ Hangout the next day to dissect the ads.

Mobile

What’s the deal with watching on my phone?
Verizon is the exclusive NFL partner for mobile, and it’s offering up the stream via the NFL Mobile Premium app. If you’re a 4G LTE customer, that’s free, but if you’re on 3G it’ll cost you — you’ll need to subscribe to Verizon Video ($10/month or $3/day). Obviously, you’ll need a data plan.

Bell Canada customers can enjoy the Super Bowl live via Bell’s Mobile TV app for phones and tablets. Mobile TV data plans are an additional $5 a month.

Is there anything different about the mobile stream?
Yes! The mobile stream actually takes the TV feed — not the online one — so you’ll see all the exact same ads that everyone watching the broadcast is seeing.

Just Verizon phones, though?
Yep.

Extra Stuff

What’s the resolution of the stream?
The stream, based on Microsoft Silverlight, will have a maximum resolution of 720p, or the minimum to qualify as HD. However, if your connection can’t handle that resolution, it will automatically “down-rez” itself into something you’ll be able to see without buffering.

Will there be any features you can’t get from the TV broadcast?
Plenty. You’ll have access to multiple camera angles, highlight clips, social-media updates, live statistics and DVR controls for your own instant replays.

What about 3D?
Sorry, not this year.

What happens if the stream goes down?
NBC says it’s prepared for a much larger audience than its previous streams, but anything can happen. If the stream does go down, there’s not much you can do except refresh and hope for the best.

Why is NBC doing this?
NBC doesn’t see an online stream as competing with its broadcast. Although it makes less money on ads shown online, it believes the stream is adding more eyeballs than it’s taking away from its main broadcast. The network is treating the whole idea as a “second screen” experience, expecting most people watching the stream will also be watching the broadcast on a TV. We’ll see how it pans out, but NBC is far from the first broadcaster to try and capitalize on the second screen phenomenon.

Bonus: The Most-Shared 2012 Super Bowl Ad Teasers So Far
1. "The Bark Side" (Volkswagen)

Not surprisingly, the sequel to the most-shared ad of last year's Super Bowl and of all of 2011 for that matter, is leading the pack this year. Volkswagen released this video last week showing dogs barking to the tune of Star Wars's "The Imperial March." So does that mean there will be dogs in this year's ad? More Star Wars? We'll know soon enough.

Click here to view this gallery.

More About: live streaming, nbc, second screen, Super Bowl, Super Bowl XLVI, trending


[STUDY] Jonesing For A Retweet: Twitter Harder To Resist Than Cigarettes And Booze

Readwriteweb - za, 04/02/2012 - 14:15

Sleep, sex and...Twitter?

A new study suggests that people are more likely to give into the urge to check email and their Twitter account than they are to smoke cigarettes or drink alcohol. While the study headed by Wilhelm Hofmann of Chicago University's Booth Business School was limited in size, covering just 205 people between the ages of 18 and 85, it seems to confirm what many of us have suspected for years.

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"Desires for media may be comparatively harder to resist because of their high availability and also because it feels like it does not 'cost much' to engage in these activities, even though one wants to resist," Hofmann told the Guardian.

The study was primarily focused on willpower as opposed to addiction, and the moments when people were forced to resist urges to partake in an activity or deal with conflicting urges, such as the urge to sleep and the urge to stay out socializing. Sleep and sex generally trumped other urges, but checking media and work were generally put ahead of socializing and shopping urges.

"Modern life is a welter of assorted desires marked by frequent conflict and resistance, the latter with uneven success," Hofmann said.

The study found that resistance to all urges declined as the day wore on, and that people seem to do a better job of resisting the urge to smoke or drink than many may have thought, given the addictive nature of both.

"With cigarettes and alcohol there are more costs - long-term as well as monetary - and the opportunity may not always be the right one," Hofmann said. "So, even though giving in to media desires is certainly less consequential, the frequent use may still 'steal' a lot of people's time."

Photo courtesy of ShutterStock.

Discuss


Shortcut ebooks: Doelgroepgerichte ebooks op basis van boek

Frankwatching - za, 04/02/2012 - 11:00

Een shortcut ebook is een nieuw concept. De eerste shortcuts bevatten vier artikelen uit het boek ‘Wat heb jij gedroomd vannacht?’ en zijn bedoeld voor een bepaald type lezer, met weinig tijd. Cathelijne Esser, mede-bedenker van het concept, vertelt. Lees meer

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